Mahmut GÜNAYDENGELİ PUAN KARTIDengeli Puan Kartı (DPK), 1996 yılında, Harvard Business School’da muhasebe profesörü olan Robert Kaplan ile performans ölçümü ve örgütsel…Dec 5, 2022Dec 5, 2022
Mahmut GÜNAYSYMBOLIC CONSUMPTIONSymbolic consumption is the purchase and consumption of products, even partially, according to their symbolic amount. In symbolic…Sep 11, 2022Sep 11, 2022
Mahmut GÜNAYCONSUMPTION OF SOCIETYThere are great consumption and abundance formed by the proliferation of goods and services in the environment we live in. The reason is…Nov 21, 2021Nov 21, 2021
Mahmut GÜNAYPAZARLAMA BİLGİ SİSTEMLERİPazarlama bilgi sistemi işletmenin pazarlama ile ilgili kararların alınmasına yardımcı olacak bilgilerin toplanması, işlenmesi, saklanması…Oct 31, 2021Oct 31, 2021
Mahmut GÜNAYGLOBALIZATIONGlobalization is an international integration process arising from the exchange of products, ideas, cultures, and world views. The…Sep 13, 2021Sep 13, 2021
Mahmut GÜNAYTHE REALITIES OF POSTMODERNISMPostmodernism is closely linked to the development of capitalism at the end of the twentieth century and the beginning of the twenty-first…Aug 8, 2021Aug 8, 2021
Mahmut GÜNAYBRANDThe brand is the unit that simplifies the customer decision-making process and meets customer expectations. The brand was born to show…Jun 6, 2021Jun 6, 2021
Mahmut GÜNAYINNOVATIONInnovation covers new or improved products, services, or production methods, and all processes carried out to generate commercial revenue…May 16, 2021May 16, 2021
Mahmut GÜNAYTÜKETİM TOPLUMUYaşadığımız çevrede malların ve hizmetlerin çoğalmasıyla oluşmuş büyük bir tüketim ve bolluk vardır. Sebebi de öncelikle toplumumuzun…Mar 28, 2021Mar 28, 2021
