BRAND

The brand is the unit that simplifies the customer decision-making process and meets customer expectations. The brand was born to show itself among its competitors.

The subconscious is targeted to be in the minds of the consumers. In other stages, emotional benefits are suggested. Producing goods at the beginning of the marketing history, the manufacturer now produces brands regardless of their field.

Brand Today

The use of brands and brand names of products in modern terms is encountered towards the end of the 19th century. As a result of the development of advertising and marketing techniques with the industrial revolution, it has become important to present products with a good brand. The first legal regulations regarding brands in the world were put into practice in England and the United States of America. If the brand remains only a name, then it cannot be successful and loses its brand quality.

Brand Features

- Brand name

- Brand sign

- Origin name

- Business name

- Trade Name

- National Brand

- Copyright

With the changes and developments in the field of marketing, brand and brand value have gained importance. While the brand initially expressed quality and reliability since the Industrial Revolution, over time the brand has become a value for businesses to distinguish their products from competitors. Numerous handprints have been found on the walls of stores in southern France, the shape of a sign of belonging, believed to date back to 1500 BC. Civilizations such as the Egyptians, Greeks, Romans, and Chinese also put seals on pottery and other items to signify ownership and quality.

Brand Types

- Trademark

- Service Mark

- Individual Brand

- Garanti Brand

- Joint Brand

For the establishment of the brand, the R&D process of original production, which primarily includes scientific and technological work in technical terms, is based on design. Customers purchase products or services with the expectation of meeting both their physical and psychological needs.

Mahmut GÜNAY